Nicole Recker and Tom Ryden discuss the long and short-term implications for transit caused by the pandemic, how branding and messaging will play a part in ridership returning, and much more.
How National Branding Could Boost Transit's Image
What if every single city or state had their own way of managing traffic with versions of solid/dotted/colored lines, sign shapes, and signal lights, and none of them followed a standard convention? As we consider many aspects of public transportation across the country, this scenario is somewhat the reality.
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