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How National Branding Could Boost Transit's Image

What if every single city or state had their own way of managing traffic with versions of solid/dotted/colored lines, sign shapes, and signal lights, and none of them followed a standard convention? As we consider many aspects of public transportation across the country, this scenario is somewhat the reality.

PSTA Brands New BRT Line

In addition to the SunRunner name and logo, officials also revealed that some station designs will incorporate public art by local artist Catherine Woods.

Enhancing Bus Service With a More ‘Direct’ Way to Travel

As part of an initiative to improve bus travel for riders in Philadelphia, SEPTA and the City’s Office of Transportation and Infrastructure have partnered on the Greater Philadelphia region’s first direct bus route, the “Boulevard Direct.”

Cleveland RTA's unveil newly branded MetroHealth Line buses

The MetroHealth Line was developed as part of a naming rights agreement between RTA and The MetroHealth System, executed earlier this year, to rebrand the No. 51 family of routes. Those routes have the second highest bus ridership after the HealthLine.