Allied Specialty Vehicles (ASV), announced Kent Tyler as its new VP, sales & marketing, North America, for all of the company’s product lines.

Tyler will report to Marcus Berto, chief commercial officer, and continue to be based in the company’s corporate headquarters in Orlando, Fla.

In his new role, Tyler will lead corporate sales and marketing, oversee business development and direct execution of the company's strategic growth plan for increasing market share of all brands in ASV’s vehicle manufacturing portfolio throughout North America.

Before his promotion, Tyler served as president of ASV’s bus division and will continue to oversee in that position as he transitions into this new position.

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