INIT announced it will launch URpass, an account-based mobile ticketing platform at the APTA TRANSform Conference.

URpass empowers small and mid-sized agencies to introduce mobile ticketing in a modular manner, according to INIT's news release.

The platform offers a customer-centric approach using digital sales via the URpass app, an online store, or account-based ticketing. Hosting, operation, and ongoing development are managed by INIT, enabling a pricing model based on the pay-per-use principle, according to the company.

INIT added that customized account-based fare structures and mobile ticket portfolios can be created by means of a Microsoft Excel upload, for instance, providing the foundation for digital ticketing sales. Additional functionality incorporates the ability to adjust fares, offer seasonal tickets, or introduce a best-price structure called fare capping. Fare edits and setting configurations can be done by the agency in the URpass customer support and administration portal.

According to INIT, the URpass customer support and administration portal provides a dashboard that features standard reports to help agencies keep tabs on how many tickets were sold per day, how much revenue was generated, which channels were used to purchase tickets, etc.

URpass offers the ability to expand by integrating various transport options like e-scooters, bike sharing, and car sharing services, according to INIT. This enables customers to search for any service, book it, and take care of billing in one app.

In URpass, rules for awarding loyalty and bonus points can be configured. The platform automatically records all collected points and considers the corresponding discounts when customers purchase tickets.