SAMTD's Cherriots Launches New Fare Collection System

Cubic Transportation Systems (Cubic) announced at the APTAtech Conference the launch of its Umo platform as the new automated fare collection system for the Salem Area Mass Transit District (SAMTD).

Based in the state capital of Oregon, the transit district is locally known as Cherriots. Umo will bring a host of features, including account-based ticketing, contactless payment options, and fare capping to transit riders in the Mid-Willamete Valley.

Umo Mobility Smartphone App Benefits

The Umo Mobility smartphone app and reloadable Cherriots Tap Card are the newest payment options, allowing riders the freedom to choose how they pay for their journeys.

The app facilitates secure payment transactions using credit or debit cards, while the Cherriots Tap Card can be loaded with funds at customer service locations or through the online Umo passenger portal.

One of the new features Umo will enable is fare capping. Regardless of the payment method chosen, a rider’s Umo account will automatically track rides, and once the total fares paid reach the cost of a one-day or monthly pass, the customer’s subsequent rides on the same day or within the same calendar month will be free.

“The new electronic fare option is a game changer and will transform the way current and future riders experience public transit, making it more efficient, convenient, and enjoyable,” said Maria Hinojos Pressey, Cherriots Board president. “This technology ensures public transportation remains an accessible and equitable option for our riders and our community.”

Cherriots' Umo Platform Adoption

Cherriots’ adoption of the Umo platform marks a milestone as it joins a group of Oregon public transit agencies that have been using Umo for several years, including Rogue Valley Transportation District (serving Medford and Ashland), Lane Transit District (serving Eugene-Springfield), and Cascades East Transit (serving Bend).

By becoming part of the Umo community, Cherriots is leading to future interoperability and collaboration with agencies serving many of the cities across the Pacific Northwest, including Boise, Bellingham, and Billings.

"As an Oregonian myself, I am thrilled to extend our long-standing relationship with Oregon public transit agencies to the Salem-Keizer community,” said Bonnie Crawford, VP/GM, Cubic Transportation Systems. "By implementing Umo in partnership with SAMTD, riders will have a convenient and affordable way to pay for transit, and we are excited about the potential for future regional interoperability that will benefit riders across the state."