Bus

N.Y. transit plans nearly $1M rebranding campaign

Posted on March 6, 2014

ROCHESTER, N.Y. — The Democrat & Chronicle reported that the Rochester-Genesee Regional Transportation Authority (RGRTA) is hoping to increase ridership by creating a rebranding campaign that will include new uniforms, the logo displayed on its buses and names for some bus lines.

The transit system board of directors approved $370,000 for research and surveys for the campaign last year, and staff members plan to ask the board for another $604,000 to roll out the changes later this year. The transit system also plans to redesign bus routes and open a new transit center.  

Maryalice Keller, chief brand and people officer for RGRTA, told the paper that the agency wants to challenge the perception that buses are only for people who have no other choice, and that its customer base is growing more diverse. For the full story, click here.

RELATED: "U. of Wyoming rebrands transit system"

View comments or post a comment on this story. (0 Comments)

More News

Texas' Capital Metro to add Proterra buses, charging infrastructure

Joins a growing list of agencies implementing battery-electric bus fleets and is the fifth city in Texas to purchase Proterra electric buses.

Chicago launches program to prioritize bus service on popular routes

Mayor Emanuel allocated $5 million toward unsnarling bus slow zones at bottlenecks and pinch points to improve service.

Last chance to apply for METRO's Innovative Solutions Awards

This is a great opportunity to highlight the successes of your bus operation or company.

Renewable natural gas on-road fuel use reaches historic high

Over the last five years, RNG use as a transportation fuel has increased 577%, displacing over seven million tons of carbon dioxide equivalen.

TRE creates link to Dallas Fort Worth International Airport

Created in conjunction with DART, Trinity Metro, and the airport, the system replaces the existing shuttle that connects CentrePort passengers.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation