Bus

Calif.'s OCTA to launch new bus design

Posted on June 23, 2015

OCTA Chairman Jeff Lalloway, also Irvine’s mayor pro tem, (left) and OCTA CEO Darrell Johnson stand in front of the redesigned OCTA bus, which will soon roll out on Orange County streets.
OCTA Chairman Jeff Lalloway, also Irvine’s mayor pro tem, (left) and OCTA CEO Darrell Johnson stand in front of the redesigned OCTA bus, which will soon roll out on Orange County streets.

Calif.’s Orange County Transportation Authority (OCTA) board voted Monday to roll out a colorful new design for its buses as part of an ongoing and comprehensive effort to maximize service, retain riders and get the attention of new customers.

The existing design, more than 20 years old, will be phased out to make way for the new look that prominently features a light blue and orange wave across the bus and the words “OC Bus.” The recognizable blue-and-white OCTA logo also remains.

The timing was right for the re-branding because OCTA is in the process of replacing more than 40% of its bus fleet with 201 compressed natural gas-powered buses. The buses are scheduled for delivery from late 2015 to early 2017.

The newly designed OCTA buses include a prominent blue wave and the words “OC Bus.” The new design is set to roll out in phases as buses are replaced.
All photos courtesy OCTA
The newly designed OCTA buses include a prominent blue wave and the words “OC Bus.” The new design is set to roll out in phases as buses are replaced.
All photos courtesy OCTA

OCTA continues to explore ways to make its bus service a transportation option of choice for more Orange County residents by optimizing service delivery and by marketing and discounting prices to targeted groups.

Concepts for the new bus designs were reviewed by customers, advisory committees, members of the OCTA’s Teen Council and the millennial generation, and other stakeholders. The final design, they said, is inviting and dynamic and captures the personality of Orange County.

The new look is cost-effective to implement and maintain and is a timeless enough to last for years.

 

 

View comments or post a comment on this story. (0 Comments)

More News

Roam Public Transit celebrates addition of new MCI D45 CRT coaches

The new model features an ergonomically designed spiral entryway, curb-level ramp, and second door that opens into a low-entry vestibule.

GILLIG, Cummins to display battery electric bus at APTA Mobility

The bus initially incorporates the standard 444 kWh battery capacity and supports charging interoperability via industry standards.

TfL orders world-first hydrogen double-decker buses to help tackle London’s toxic air

Twenty British-built zero-emission hydrogen buses, from Wrightbus in Northern Ireland, will arrive next year.

FTA announces $423M in bus funding

Projects eligible for this funding opportunity include those that would replace, rehabilitate, lease, or purchase buses and related equipment.

Anaheim Transportation Network to add more BYD electric buses

The order will include 30-, 40-, and 60-foot buses, which will be used by Anaheim Resort Transit.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation