Topic : advertising

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Luminator, Tolar Manufacturing partner for transit 'smart' shelters

Technology| January 4, 2018

Apollo Video Technology's high definition CCTV video surveillance system can also be integrated for enhanced safety and security of waiting passengers and transit property.

Top 50 Motorcoach Fleets Focused on Growing Business, Recruiting Drivers

Motorcoach| December 29, 2017

While finding drivers and maintenance personnel is still a real issue for operators, many have not only used the web to revamp their approach to recruit drivers, but also market their operations to increase utilization rates. New for 2018, this year’s list is ranked by most motorcoaches, rather than most vehicles as it has in the past.  

Management & Operations| October 9, 2017

Signature transit centers fulfill cities’ promise

With the growing number of city dwellers, demand for and reliance on urban transit has exploded — a fact that compels metropolitan leaders, transit agencies, and transit system architects to focus greater attention not only on efficiency and operability, but also on designing systems that enhance customers’ daily travel experiences.

Management & Operations| September 28, 2017

Connect Transit to add electronic advertising signs

Will split revenue with UberDisplays 50/50 over the five-year deal. Officials hope it will bring in $150,000 per year for the system, but that assumes more buses get signs.

Management & Operations| July 11, 2017

WMATA looking for ways to boost ad revenues

The most controversial of the revenue-generating ideas is expected to be the sale of station naming rights, which is currently forbidden by board policy. The board was firmly against the idea of selling naming rights in 2012.

Rail| May 30, 2017

Metra launches 'Metra Moves Me' ad campaign

The campaign is designed to evoke an emotional response from prospective customers and, ultimately, get them to consider the stress-relief advantages of riding Metra versus the frustrations of driving their car to work.

Management & Operations| April 24, 2017

King County Metro, Intersection extend advertising contract

The agency first tapped Intersection in 2005, when, operating as Titan, the company won a competitive contract granting the exclusive rights to sell advertising on its 1,400 buses and facilities

Bus| April 4, 2017

[Video] The Future of Mobility (It's Not What You Think)

To encourage more car commuters to take the bus, Swedish public transport company, Västtrafik decided to copy the way the car industry advertises by developing a video campaign that uses the same techniques for car model launches like quick visual cuts and dramatic music. But in the end, a regular bus is revealed.

Government Issues| December 22, 2016

Miami-Dade might allow alcohol ads in exchange for free Wi-Fi

The deal is part of the county's negotiation with Massachusetts-based company, CIVIQ Smartscapes, which would provide free Wi-Fi and kiosks to the county at no expense.

Management & Operations| October 20, 2016

SORTA to sell advertising to pay for bus benches

In a separate ordinance, the city agreed to stop removing currently illegal benches at some stops unless they are unsafe.

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