Intersection announced it has been awarded a new five-year contract with Metro Transit to continue its expansion of static and digital advertising across the Minneapolis-St. Paul’s bus and rail network, according to the company's news release.
Intersection has been Metro Transit’s advertising partner since 2007, deploying and managing media formats across train cars, major transit hubs, and station platforms. Under the new agreement, Intersection said it will continue to support Metro Transit’s digital transformation with the deployment of new digital bus shelters throughout the Minneapolis and St. Paul region.
Forty new digital bus shelter screens will be installed at 30 shelter locations over the next year, according to Intersection. Currently, Metro Transit’s network of more than 150 bus shelters contain only static advertising panels.
“We are always looking for ways to provide easier access to real-time transit information for our riders and to improve their experience at our bus stops and rail platforms,” said Wes Kooistra, Metro Transit GM. “These digital shelter displays support ongoing efforts in each of these important areas.”
With a theater community, outdoor culture, and job market across media, technology, sports, and more, Intersection said the Minneapolis-St. Paul area provides brands an opportunity to reach diverse audiences along their journeys.
“We couldn’t be happier to expand our longstanding relationship with Metro Transit and continue to bring the best-in-class advertising solutions to the Twin Cities,” said Scott Goldsmith, president/COO at Intersection. “It is of the utmost importance for us to support our partners in implementing advanced digital advertising technology, which helps cities reinvest advertising dollars back into transit systems to further engage transit riders and enhance the overall transit experience.”