IndyGo is beginning a new partnership with Adsposure, which will allow the agency to expand its advertising opportunities on transit assets such as buses, shelters, and paratransit vehicles.
To kick off the new partnership, IndyGo and Adsposure worked with WNBA Hall of Famer and Owner/Operator of Tea’s Me Café, Tamika Catchings, to create the first of the new format ads that will soon be seen throughout Indianapolis on IndyGo buses. Tea’s Me Café’s advertisement incorporates designs that span across the windows and down the passenger side of the bus and a QR code that leads directly to the website, as well as features Tamika herself smiling with a cup of tea.
The new contract shows the continuing value of transit advertising in a world of media fragmentation. As audiences become increasingly inundated with advertising across various media channels, transit advertising continues to provide a unique and effective way for businesses to stand out, said IndyGo in a press release.
Under the terms of the contract, Adsposure will serve as IndyGo’s exclusive partner for transit advertising throughout Greater Indianapolis’s diverse coverage areas of more than 400 square miles while providing on average over 35,000 weekday trips.
The new contract also guarantees millions in advertising revenue to IndyGo over the life of the agreement. Unlike many other advertising options in Indianapolis, advertising with Adsposure and IndyGo gives back directly to the community, as a large portion of advertising dollars are reinvested into the transit authority.
Benefits of Transit Advertising
Transit advertising, which is often overlooked, is an effective way for businesses to reach a large audience while increasing brand awareness and driving sales. With Adsposure’s new partnership with IndyGo, businesses in the Indianapolis area can reap the benefits of a low-cost, high impact advertising medium.
“Transit advertising can be a gamechanger, especially when it comes to the ads on buses,” said IndyGo Chief Public Affairs Officer Lesley Gordon. “You have a moving billboard with the opportunity to spread your message around Marion County giving a powerful bang for your buck.”