The Central Florida Regional Transportation Authority (LYNX) marketing team earned two first place marketing awards from the Florida Public Transportation Association (FPTA). This is the eighth consecutive year LYNX marketing has earned FPTA recognition for creative work.
The team earned one of the awards for Electronic Media/Audio-Visual and Digital Media for the LYNX Technology Video. This video was produced in partnership with Three21, a local digital and creative agency, located in downtown Orlando, Fla.
With several technology projects underway in early 2017, LYNX wanted to create a video showing the Central Florida community how the agency would be enhancing the customer experience. The video includes segments on enhancements already in service such as free Wi-Fi, the LYNX Bus Tracker real-time app and NeighborLink trip booking; and another coming soon, LYNX PawPass, a mobile payment app.
The other award was for Interior/Exterior and Signage. Each year the agency hires Santa to drive a holiday themed bus. This bus provides free rides and lots of joy to unsuspecting customers. The holiday bus wrap gave riders a glimpse of Santa’s workshop on the outside. When customers entered the bus they were delighted to find the toy-theme carried throughout the inside. LYNX marketing and Santa are already designing the 2017 bus to hit Central Florida roads on Nov. 27.
LYNX competed against Tier 1 agencies across the state for these awards. The agencies include Broward County Transit (Ft. Lauderdale), Jacksonville Transit Authority, Hillsborough Area Regional Transit Authority (Tampa), Miami-Dade Transit, Pinellas Suncoast Transit Authority (St. Petersburg) and South Florida Regional Transportation Authority (Tri Rail).