MIAMI — Digital ads could spread across Miami-Dade bus stops under a deal to install high-tech kiosks with Wi-Fi hot spots throughout the county’s transit system, the Miami Herald reports.
Civiq negotiated a 15-year deal with Miami-Dade officials to install up to 300 of the kiosks at bus stops and Metrorail stations across the county. The company would also take over the transit system’s current Wi-Fi network on all of its trains, expanding the service to all buses at no charge.
Civiq will pay for the equipment and operating expenses through digital advertising on the kiosks, and sees enough profit potential in Miami-Dade, that it has pledged to spend $20 million in the county to get started. For the full story, click here.