Creative for the campaign themed "This is What Hip Hop Sounds Like" was produced by the company's in-house creative boutique OUTFRONT Studios.
Hip Hop video memories were shared via Moments by OUTFRONT. The creative and music are custom to the borough in which it is featured.
OUTFRONT Media's Hip Hop Campaign
The campaign includes a QR code leading users to curated playlists to experience personal reflections that may spark conversations about the genre and its impact on world culture.
In addition to the playlists, the QR codes will redirect users, offering them more opportunities to learn about the artists, their contributions, and the influence on each artist by their borough.
OUTFRONT Media said it chose to run the campaign in the subway system as it has set the stage for much of Hip Hop's cultural influence either through song lyrics or video content.