Topic : advertising

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Ad campaign uses 30,000 toy cars to get drivers to take the bus

Management & Operations| September 30, 2019

If 30K car drivers would travel by bus, it would erase more than 60 football fields of cars from the region.

Effective Digital Signage Strategies for Small- to Mid-Sized Transit Agencies

Technology| August 29, 2019

Installing a new systems and/or retrofitting older LCD displays with new capabilities helps provide riders with improved travel info.

Management & Operations| August 1, 2019

Bobit Business Media launches Global Ground Transportation Institute

The association will be a global community dedicated to providing the ground transportation industry with networking opportunities, business performance improvement, and education.

Management & Operations| July 26, 2019

Sound Transit campaign cheekily explores future travel tech mishaps

The campaign, “The Future is Sound,” consists of three thirty-second spots that highlight the travel innovations we’ve all dreamed about.

New York City bans alcohol advertising on city property

Under the order, the advertisements will be banned from bus shelters, newsstands, phone booths, and Wi-Fi LinkNYC kiosks.

Management & Operations| April 29, 2019

Following complaints, Intercity Transit to pull ads on buses

Since some current ads are scheduled to run for several more months more, all buses won’t be ad-free until about April of next year.

Rail| April 19, 2019

NHTSA, FRA launch rail crossing safety campaign

In 2018 alone, 270 people were killed at railroad crossings.

Management & Operations| January 24, 2019

London transport's innovative advertising methods generate $195M

Strategies included introducing full-motion cross-platform screens, which customers can watch when standing on station platforms.

Security and Safety | September 17, 2018

L.A. Metro releases new 'Metro Manners' etiquette campaign videos

Features a pop star super hero character who battles a monster who blatantly violates etiquette rules on the transit system.

Management & Operations| May 29, 2018

TransLink pauses use of Morgan Freeman for transit annoucements

The actor's voice was going to be featured in TransLink announcements as part of a Visa advertising campaign.

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