Topic : advertising

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NHTSA, FRA launch rail crossing safety campaign

Rail| April 19, 2019

In 2018 alone, 270 people were killed at railroad crossings.

London transport's innovative advertising methods generate $195M

Management & Operations| January 24, 2019

Strategies included introducing full-motion cross-platform screens, which customers can watch when standing on station platforms.

Security and Safety | September 17, 2018

L.A. Metro releases new 'Metro Manners' etiquette campaign videos

Features a pop star super hero character who battles a monster who blatantly violates etiquette rules on the transit system.

Management & Operations| May 29, 2018

TransLink pauses use of Morgan Freeman for transit annoucements

The actor's voice was going to be featured in TransLink announcements as part of a Visa advertising campaign.

Technology| May 23, 2018

NJ TRANSIT, Intersection launch interactive kiosks at rail stations

More than 50,000 customers served by 4 light rail stations each day now have access to real-time transit information, wayfinding, and maps to help ease their commutes.

Technology| May 16, 2018

AI-powered tech tracks passengers' response to ads on Brazil subway

System has been integrated into new interactive subway doors that are now deployed at three subway stations of the Sao Paulo Metro.

Technology| March 28, 2018

Intersection lands 10-year contract to sell, display ads on L.A. Metro rail system

The new technology upgrades will be aimed at helping Metro better communicate with their customers and help riders navigate the system.

Security and Safety | March 7, 2018

Paris transport launches 'shock' ads to fight sexual harassment

According to surveys, some 87% of female users of public transport say they have been the victim of sexist or sexual harassment.

Technology| January 4, 2018

Luminator, Tolar Manufacturing partner for transit 'smart' shelters

Apollo Video Technology's high definition CCTV video surveillance system can also be integrated for enhanced safety and security of waiting passengers and transit property.

Motorcoach| December 29, 2017

Top 50 Motorcoach Fleets Focused on Growing Business, Recruiting Drivers

While finding drivers and maintenance personnel is still a real issue for operators, many have not only used the web to revamp their approach to recruit drivers, but also market their operations to increase utilization rates. New for 2018, this year’s list is ranked by most motorcoaches, rather than most vehicles as it has in the past.  

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