Topic : advertising

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Bobit Business Media launches Global Ground Transportation Institute

Management & Operations| August 1, 2019

The association will be a global community dedicated to providing the ground transportation industry with networking opportunities, business performance improvement, and education.

Sound Transit campaign cheekily explores future travel tech mishaps

Management & Operations| July 26, 2019

The campaign, “The Future is Sound,” consists of three thirty-second spots that highlight the travel innovations we’ve all dreamed about.

New York City bans alcohol advertising on city property

Under the order, the advertisements will be banned from bus shelters, newsstands, phone booths, and Wi-Fi LinkNYC kiosks.

Management & Operations| April 29, 2019

Following complaints, Intercity Transit to pull ads on buses

Since some current ads are scheduled to run for several more months more, all buses won’t be ad-free until about April of next year.

Rail| April 19, 2019

NHTSA, FRA launch rail crossing safety campaign

In 2018 alone, 270 people were killed at railroad crossings.

Management & Operations| January 24, 2019

London transport's innovative advertising methods generate $195M

Strategies included introducing full-motion cross-platform screens, which customers can watch when standing on station platforms.

Security and Safety | September 17, 2018

L.A. Metro releases new 'Metro Manners' etiquette campaign videos

Features a pop star super hero character who battles a monster who blatantly violates etiquette rules on the transit system.

Management & Operations| May 29, 2018

TransLink pauses use of Morgan Freeman for transit annoucements

The actor's voice was going to be featured in TransLink announcements as part of a Visa advertising campaign.

Technology| May 23, 2018

NJ TRANSIT, Intersection launch interactive kiosks at rail stations

More than 50,000 customers served by 4 light rail stations each day now have access to real-time transit information, wayfinding, and maps to help ease their commutes.

Technology| May 16, 2018

AI-powered tech tracks passengers' response to ads on Brazil subway

System has been integrated into new interactive subway doors that are now deployed at three subway stations of the Sao Paulo Metro.

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