Topic : advertising

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D.C. Metro advertising agreement locks in 25% more revenue

Management & Operations| January 21, 2020

The ten-year contract, awarded to OUTFRONT Media Inc., is valued at more than $336 million over the next decade.

DART pursues advertising for transit shelters

Technology| December 30, 2019

Dallas is one of the few major cities without transit shelter advertising.

Technology| December 23, 2019

Cubic launching loyalty-based ad service for public transit

The service allows brands to place advertisements within a transit agency’s mobile traveler app and/or physical assets such as gates and ticket vending machines.

Management & Operations| December 12, 2019

Chicago Transit Authority to triple digital advertising network

New contract will generate up to $247.5M in revenues for agency over next five years.

Management & Operations| September 30, 2019

Ad campaign uses 30,000 toy cars to get drivers to take the bus

If 30K car drivers would travel by bus, it would erase more than 60 football fields of cars from the region.

Technology| August 29, 2019

Effective Digital Signage Strategies for Small- to Mid-Sized Transit Agencies

Installing a new systems and/or retrofitting older LCD displays with new capabilities helps provide riders with improved travel info.

Management & Operations| August 1, 2019

Bobit Business Media launches Global Ground Transportation Institute

The association will be a global community dedicated to providing the ground transportation industry with networking opportunities, business performance improvement, and education.

Management & Operations| July 26, 2019

Sound Transit campaign cheekily explores future travel tech mishaps

The campaign, “The Future is Sound,” consists of three thirty-second spots that highlight the travel innovations we’ve all dreamed about.

New York City bans alcohol advertising on city property

Under the order, the advertisements will be banned from bus shelters, newsstands, phone booths, and Wi-Fi LinkNYC kiosks.

Management & Operations| April 29, 2019

Following complaints, Intercity Transit to pull ads on buses

Since some current ads are scheduled to run for several more months more, all buses won’t be ad-free until about April of next year.

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