Topic : branding

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PERC unveils new branding

Sustainability| January 29, 2015

The Clean American Energy slogan enables fleets that operate propane autogas vehicles to now place the logo on vehicles, dispensers, tanks and marketing materials to help showcase the fact that they’ve chosen a clean, American-made fuel.

KCATA adopts new brand, improved paratransit services

Bus| November 25, 2014
The RideKC brand will be the umbrella brand used by all the region’s transit agencies and will be used to provide unified marketing and communication for multiple modes of transit, including local bus service, rapid bus service and the future streetcar.
Bus| October 14, 2014

5 things to consider when naming and designing brand identities

As cities work to become more relevant to new generations and attract diverse visitors, ensuring transit systems’ naming and branding systems are well-designed will become increasingly important.
Accessibility| August 22, 2014

Rochester's bus system getting a facelift

CEO Bill Carpenter said the new look also reflects an agency going through many other changes, including its flagship project, the Downtown Transit Center — a $50 million bus terminal.
Bus| April 15, 2014

Oklahoma City transit changing name, increasing service

The new identity, EMBARK, will represent all services — bus transit, parking and ferry.
April 1, 2014

When branding new transit services, consider users first

The decision to add a new transit service can be energizing for transit agencies and communities alike. At the same time, however, this type of decision introduces a host of new questions your agency will need to address, including “What should the new service be named? What will the logo and branding look like? How will we reach consensus with all stakeholders? And, most importantly, “How will we attract and inform people who will want to use the system, so that the new line will be a success?”
Bus| March 6, 2014

N.Y. transit plans nearly $1M rebranding campaign

Rochester-Genesee Regional Transportation Authority is hoping to increase ridership by making changes to its uniforms, the logo displayed on its buses and names for some bus lines. The agency also plans to redesign bus routes and open a new transit center.
Bus| February 28, 2014

Ind. transit agency rebrands, updates website

Transpo’s new logo includes an iconic mark with a “T” for Transpo and intersection representing travel. The blue and green colors represent the sky and land, respectively.
Bus| October 25, 2013

Foothill Transit to unveil new fleet branding

It is the first complete redesign in the agency’s 25 year history. The new design pays homage to the original blue striping and bright white exterior while adding green, to mimic the hills of the foothill communities and convey the message that the agency provides a green transportation option.
University| July 22, 2013

U. of Ala. names, unveils new campus bus system plan

The Blazer Express will begin service in January 2014. It will operate 24 hours a day during the week. Most points on campus will be no more than a five-minute walk from a stop.

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