A look at EXPO 2012, which was held in February at the Long Beach Convention Center in California.
UMA EXPO 2012
Bruce Kimbrell, of the Disney Institute, discussed how the relationship between experiences and a brand generates bottom line results through greater customer and employee loyalty.
NTSB Chairman Deborah A. Hersman applauded operators for adapting the way they do business to help generate growth and maintain the industry's "great safety record."
Brian Gillis, VP Ambassatours Gray Line; Chato Patterson, OEM Account Manager, Allison Transmission and Pat Ziska, VP Sales and Marketing MCI join Ron Zima, "The IDLE-FREE Guy," Founder/Chair, The Children's Clean Air Network in support of cutting emissions and saving fuel.
On the show floor, Setra showcased an exclusive TopClass S 417 touring coach and the ComfortClass S 407, featuring its Elec-tronic Stability Program (ESP), which will now be standard on U.S. touring coaches provided by the Ulm, Germany-based brand.
Alexander Dennis Inc.'s new double-decker went topless.
METRO Magazine Publisher Frank Di Giacomo (left) presented John Benjamin of Minn.-based Northfield Lines Inc. with the Motorcoach Operator of the Year Award.
CH Bus Sales and Temsa had both American and Turkish officials on had to introduce its new 30-foot vehicle.
Long Beach, Calif. hosted this year's UMA Expo event.
Ray Land, president of the Young Guns group, draws his ideal bus.
As always, UMA's Expo enabled attendees to get an up-close and personal look at the latest products on the market.
UMA Expo sessions were packed with operators looking for ways to grown their businesses.
UMA President/CEO Victor Parra.
Prevost introduced its new Liaison 2.0 telematics system, which now utilizes a cellular network to improve signal reliability and provide wider coverage.