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Two CATS buses will get a custom wrap that looks exactly like a NASCAR stock car. The buses will also carry ticket information and logos for three NASCAR events taking place at the speedway in October.
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The Council chose to utilize motorcoaches to officially kick off the new promotion and boast their competitive edge over planes, trains and personal autos, a cost effective strategy that embodies the grass-roots spirit of the campaign. The campaign's highly scalable, flexible, and fluid approach affords coach operators the ability to retain their own branding and identity while participating in the campaign.
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