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Other cash-strapped California transit agencies, facing rising operating costs, are watching the potentially lucrative test run with interest, as current state law restricts digital signage on buses to route and service information.
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The resolution passed at the MTA’s board meeting Wednesday, prompted indignation from members of the board and the public who accused the agency of blocking New Yorkers’ first amendment rights.
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Since 2012, the NEPA Freethought Society has tried unsuccessfully to run various ads on COLTS buses. The rejected ads say “atheists” along with the group’s name and/or website.
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The agency's lawyer sent a letter to Judge John Koeltl on Friday. The judge had ordered the MTA to accept a pro-Israel advocacy group's political advertisement because it is protected speech. The MTA’s lawyer said the agency has long considered revising its advertising policy and that the vote was not a hasty reaction to the judge’s ruling.
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The ads, commissioned by the American Freedom Defense Initiative, were blocked by the MTA last year, after the authority argued they might incite violence. The group argued that the MTA’s move was a violation of free speech.
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The ads will be featured inside specially designed internal displays on Blazer Shuttle Express buses. Blazer Shuttle Express is the transportation system used by students, faculty and staff at Valdosta State University to navigate around the campus.
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A federal court judge presiding over a dispute between the agency and a group seeking to purchase advertising space on SEPTA vehicles has ruled the agency must accept the ads, even if they contain messages that may be disparaging to riders and agency employees.
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The ads feature hands representing different races and genders to illustrate that harassment is not exclusive to any one group or sex. The concept was developed in collaboration with advocacy groups Collective Action for Safe Spaces and Stop Street Harassment, who have worked closely with Metro on this issue.
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Until the Seattle DOT’s decision, advertising at bus shelters had been banned. The winner of the contract, which should be chosen by July, must also maintain the shelters.
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The transit agencies’ “Ride On” campaign highlights the benefits and convenience of riding public transit in Cook, DuPage, Kane, Lake, McHenry and Will counties — juxtaposed against the challenges drivers face in the more than eight-million resident region.
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