Powered by Masabi’s Justride platform, My Farfe can be downloaded from the App Store and Google Play, allowing riders to purchase and use fare products directly from their mobile device.
The app’s new mobile fare feature is part of Metro Transit’s efforts to adapt to the COVID-19 pandemic and keep both passengers and transit employees safe by providing a contactless, visually validated fare option.
The FTA’s IMI program funds projects that demonstrate innovative and effective practices, partnerships, and technologies to enhance public transportation effectiveness, increase efficiency, and more.
The provision of contactless payment options by public-facing businesses has become part of the COVID-19 pandemic health and safety protocol.
The launch further expands upon the RTA’s efforts to keep both passengers and employees safe during the COVID-19 outbreak.
COVID-19 has made it clear that handling cash and touching equipment — like turnstiles or fare vending machines — to board, could make transit less attractive through the risk of infection.
The ideal MaaS model is driven by a platform that coordinates multiple modes of mobility to deliver an elevated rider experience.
The Masabi report uncovered that only 500 of the 2,500 people surveyed have access to public transit and could provide responses.
EZfare enables passengers to access an account-based fare collection system for multiple transit agencies and receive electronic transfers.
Will help support the global expansion of Masabi’s Justride platform.