VIA Metropolitan Transit, Uber, and Masabi announced the launch of transit ticketing available for Uber users in San Antonio.
“We’re excited to be working with VIA and Masabi to bring yet another transit agency's ticketing into the Uber app,” said Jen Shepherd, Global Head of Uber Transit. “Having a greater variety of transportation options helps to make it easier to live a car-light lifestyle. And with tickets available directly in the Uber app, riders are now able to purchase fare tickets seamlessly and with more flexible options.”
Buying Transit Tickets
Once riders have selected their route, they can choose to purchase transit passes using their existing payment profile.
Once purchased, tickets are stored in the “Transit Tickets” section of the Uber app, and users can activate them when boarding the bus, even when they are offline (i.e., with no cellular connectivity). Riders can scan their passes using the onboard validation devices.
For VIA, it ensures mobile ticketing is instantly available to an already established user base providing an experience to transfer to or ride public transit.
Uber represents an additional sales channel for VIA next to VIA’s own goMobile+ app.
This functionality in the Uber app to enable VIA transit ticketing has been made possible using Masabi’s Ticketing SDK.