The Remaking of the Motorcoach: Big Changes Redefine Intercity Bus Travel

Scheduled bus lines throughout the country appear ready for takeoff. That is, they are methodically adopting the qualities of airlines, with all the complexities and strategic challenges involved. Dynamic scheduling, sophisticated pricing, reserved seating and even frequent traveler programs are giving the sector a makeover. The heightened competition is bringing added turbulence to a once sleepy mode of travel and rapidly changing its public image.