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While some students find BruinBus less convenient because it is a bit slower than using ride-hailing apps, UCLA officials say 85% of riders on the free system are students and that ridership is not decreasing.
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The move is also in step with the University of California’s systemwide goal of carbon neutrality by 2025. UCLA has already met its 2020 goal of using less energy per square foot of buildings than in 1990.
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Clinton Bench has been named the new fleet & transit director. Before joining UCLA, Clinton served as manager of transit service planning for the Boston Metropolitan Planning Organization and deputy executive director of planning with the Massachusetts Department of Transportation.
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Some university transportation system operators we interviewed said they allow exterior bus advertising to bring in more revenue or to promote the university. Others say that being based in areas with small advertising markets means extra effort but not revenue.
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