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METRO Magazine is launching and currently accepting submissions for its 2025 Operator of the Year and Innovative Operator awards. The submission process has been extended to Dec. 20.
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While the pandemic put a freeze on business, insurance companies were able to help operations control costs when their vehicles weren’t running. Now that operations are in business again, however, there are some keys to keep in mind to keep this controllable cost as low as possible.
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Though it’s created additional compliance-related workflow for motorcoach fleets, carriers, and drivers, alike, the new system is positively changing the entire motorcoach industry.
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The only way to attain consistent, quality employees and company growth is to get drivers in the seat, faster and more efficiently.
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While finding drivers continues to be a challenge, motorcoach operators are focused on establishing a work-friendly environment and programs to identify new employees. Meanwhile, both short- and long-term growth are being managed conservatively.
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While it is difficult to try to generalize every operator and create a single marketing plan that could be rolled out across multiple companies, there are indeed some “best practices” that every company should implement when creating their own strategic plan. Some “best practices” that every company should implement include “engineering an experience” for customers, using email marketing data, developing a responsive website and investing in a social media presence.
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While company Websites may still be a fairly new development in the motorcoach industry, those operators that do make the investment are reaping the benefits of high traffic and increased visibility.
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