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METRO Magazine is launching and currently accepting submissions for its 2025 Operator of the Year and Innovative Operator awards. The submission process has been extended to Dec. 20.
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While the pandemic put a freeze on business, insurance companies were able to help operations control costs when their vehicles weren’t running. Now that operations are in business again, however, there are some keys to keep in mind to keep this controllable cost as low as possible.
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While it is difficult to try to generalize every operator and create a single marketing plan that could be rolled out across multiple companies, there are indeed some “best practices” that every company should implement when creating their own strategic plan. Some “best practices” that every company should implement include “engineering an experience” for customers, using email marketing data, developing a responsive website and investing in a social media presence.
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While company Websites may still be a fairly new development in the motorcoach industry, those operators that do make the investment are reaping the benefits of high traffic and increased visibility.
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