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The campaign to promote a special website on service disruptions while making sure riders knew Amtrak is responsible for the project at the nation's busiest rail terminal cost about $300,000 more than NJ Transit says it typically spends in a full year on marketing.
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The new technology upgrades will be aimed at helping Metro better communicate with their customers and help riders navigate the system.
Read More →Ridership surveys, focus groups and in-depth interviews can help transit agencies improve customer service, target advertising and gain public support. Bus manufacturers can also profit from customer feedback.
Read More →Conference highlights included updates on state legislative affairs, tips on low-cost marketing, finding new sources of ad revenue, and offering Google Transit.
Read More →A study of 26 major U.S. transit markets recently conducted by researchers at the advocacy group Alcohol Justice concluded that half of them allowed alcohol advertising, while the other half banned it in some way.
Read More →Rail passengers can simply touch their compatible phone to the strap cover and get immediate access to the content being delivered by the Near Field Communication system.
Read More →Riding out the aftereffects of 9/11 made the motorcoach industry more resilient and better equipped to handle this economic downturn. Assessing costs and charging competitive prices as well as rethinking marketing techniques are some practices being employed.
Read More →In the face of COVID-19’s impact on transit ridership, this initial phase of “Forward for All” aims to strengthen this trust and pride in the region’s transit system by building awareness of the economic, environmental, and quality of life benefits of public transportation.
Read More →The latest in supplier/transit agency news includes partnerships in San Diego, Pennsylvania, Canada, and Chicago.
Read More →Providing baby boomers with mobility options will be key to business for private bus operators.
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