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The 34 illustrations that will be a part of this campaign feature a variety of creative artwork with messaging reminding transit customers about different ways to respect fellow riders and encourage courteous behavior.
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The program encourages customers to be familiar with their “alternates, backups and contingencies” should there be a disruption to their usual mode of travel.
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The ad campaign will run on billboards in the Washington, D.C. metro area, online, and on streaming platforms through the end of the comment period.
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The agency has also boosted transit service to popular locations around the region, added an interactive map on its website to help customers plan trips, and will tour a Reconnect Bus in bright new colors to celebrate the return of fairs and festivals.
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The new Waze feature will automatically alert drivers while using the traffic navigation mobile app that they are nearing a railroad crossing.
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In partnership with the Millbrae Anti-Racist Coalition and three Asian-American artists, SamTrans will feature anti-racism artwork on its buses and shelters spreading the message to “Love our Communities.”
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The program celebrates the return to travel, featuring beautiful Coastal New England scenery seen from travelers' perspective on a group tour.
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The centerpiece of the campaign is a digital toolkit including posters, social media, FAQs, and other resources.
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In partnership with the NYPD, the MTA has created anti-hate public service advertisements in Chinese, Korean, and English that warn against targeting Asian New Yorkers and advise those with tips about possible hate crimes to contact the NYPD Asian Hate Crimes Task Force or by tweeting.
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LOSSAN, which oversees the Amtrak® Pacific Surfliner® service, was honored alongside its video marketing partner, GOAL Productions, at the 41st Annual Telly Awards.
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