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The new imaginative online and print campaign was launched to raise public awareness about proper behavior while riding Metro buses and trains.
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These PSAs aim to promote rider etiquette and safety awareness in a new, engaging way.
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Planning for awareness campaign, local events, and distributing safety tips for pedestrians, drivers, transit riders and passenger rail users throughout Rail Safety Week.
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A look at the deadly situations people put themselves in when making a video on or near railroad tracks, from Operation Lifesaver Inc., the national rail safety education nonprofit. This public service announcement raises awareness of the dangers of trespassing on railroad property.
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The series of six videos reminds people that “safety begins with you” and tackles issues such as running to catch a train, lack of attention while driving a car near tracks and failure to follow posted safety instructions.
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The animated video public service announcement is the first in a new series drawing attention to the illegal and dangerous activity of train track photos.
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These state programs will use the funding to spread “See Tracks? Think Train!” safety messages via television, radio, billboards, sporting events and movie theatre advertising; create eye-catching displays for public education at large events; and target students, school bus drivers, Spanish-speaking populations and the news media to raise awareness about the dangers near tracks and trains.
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State programs will use the grants for a variety of efforts, including “See Tracks? Think Train!” PSA placements in movie theaters, on television, radio and billboards; digital media outreach; and conducting community events and rail safety enforcement blitzes.
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The short video vignettes were produced and paid for through a rail safety grant from Operation Lifesaver and the FTA.
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The video, which features MBTA staff and riders singing and dancing along to a hip-hop inspired song, "The Safety Bounce," was financed by Titan, the advertising firm that contracts with the transit agency.
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