WTS International refreshes brand identity

WTS International (WTS) unveiled its new brand identity. The rebrand was the result of a two-year-long strategic planning process led by the WTS International Board of Directors, under the leadership of Maggie Walsh, Chair of the International Board.

The launch is a culmination of over a year of member and chapter leader feedback and stakeholder engagement to identify important brand attributes. The attributes and qualities of the new WTS brand identity echo the forward-thinking, inspiring, inclusive nature of WTS. The new tagline — Advancing Women. Advancing Transportation — underscores the dual goals of the WTS mission of serving women transportation professionals and the transportation industry as a whole.

The brand refresh has been implemented alongside a new Association Management System (AMS), website, and updated member community forum. The new and revamped systems are designed to provide new stakeholder benefits and enhance the member experience while expanding resources.