Bobit Business Media (BBM), parent company of METRO Magazine, has launched B2X Rewards, a new incentive program designed to engage public transit professionals through the industry content, supplier resources, and insights they already trust.

The gamified rewards program encourages transit executives, agency leaders, and operations professionals to interact with BBM platforms, including METRO Magazine and TheFleetSource.com, while exploring products, technologies, and service providers that support equitable and innovative transit systems.

Beginning January 29, 2026, participants can earn points by engaging with content they already trust by exploring product pages on TheFleetSource.com and booking meetings with their list of suppliers. Points can be redeemed for exclusive conference-related and expert-led rewards, including attendee tickets, flights, hotel stays, and more.

“B2B media consumption habits need to be encouraged and measured shifting from circulation and audience impressions to engagement,” said Colin Sutherland, CEO of BBM. “By gamifying our content consumption across our websites, media and events, we expect to welcome a new generation of business professionals who have not otherwise consumed print or editorial content.”

The program will launch first on TheFleetSource.com, with expanded integration across BBM websites, eNewsletters, and industry events throughout the year. The B2X Rewards slogan, “Read. Learn. Earn.,” reflects the program’s focus on turning trusted information and supplier discovery into tangible benefits for fleet professionals.

Learn more and sign up for B2X Rewards: https://www.b2xrewards.com/