Why Now is the Time to Market Your Bus Operation with Mark Szyperski

Welcome back to METROspectives. Today, Mark Szyperski, President/CEO for On Your Mark Transportation joins METRO’s Executive Editor Alex Roman.

Topics Include:

• How and why bus operations are lacking in their marketing practices.
• Free and low-cost marketing tips for bus operations.
• The driver issue and how it could be remedied.
• The state of the motorcoach industry.

Make sure you're signed up for the METRO Express newsletter so you don't miss another METROspectives.
📰 Sign up for the METRO Express newsletter.

Subscribe to the METRO YouTube channel!

Follow and connect with METRO Magazine on social media!
Connect with METRO on LinkedIn.
Like METRO on Facebook.
Follow METRO on Twitter.

👂 Prefer to listen? Check out the METROspectives podcast!
Subscribe to METROspectives on Apple Podcasts.
Follow METROspectives on Spotify.
Subscribe to METROspectives on Google Podcasts.

⏱ Timestamps ⏱
0:00 Intro

0:50 Why Marketing Your Operation Now is Important
2:12 Utilizing Your “Rolling Billboards”
3:15 Free and Low-Cost Marketing Tips

5:00 Do Bus Operations Currently Value Marketing?

6:08 The Value of Staying Social

7:00 Keeping Your Website Up to Date

8:06 Attracting Your Former Competitors’ Customers

9:52 Thoughts on ABA Marketplace/UMA Expo

10:50 There’s a Driver Shortage…Guess What Might Help That