March 16, 2023
Why Now is the Time to Market Your Bus Operation with Mark Szyperski
Welcome back to METROspectives. Today, Mark Szyperski, President/CEO for On Your Mark Transportation joins METRO’s Executive Editor Alex Roman.
- How and why bus operations are lacking in their marketing practices.
- Free and low-cost marketing tips for bus operations.
- The driver issue and how it could be remedied.
- The state of the motorcoach industry.
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⏱ Timestamps ⏱
0:50 Why Marketing Your Operation Now is Important
2:12 Utilizing Your “Rolling Billboards”
3:15 Free and Low-Cost Marketing Tips
5:00 Do Bus Operations Currently Value Marketing?
6:08 The Value of Staying Social
7:00 Keeping Your Website Up to Date
8:06 Attracting Your Former Competitors’ Customers
9:52 Thoughts on ABA Marketplace/UMA Expo
10:50 There’s a Driver Shortage…Guess What Might Help That