Senta Belay

For Transit, Owning the MaaS Customer Will Hinge on Owning the Back End

Following a pandemic-driven lull, interest in pursuing MaaS among transit agencies is taking off, and for good reason. The case for providing users access to a vivid spectrum of transportation options in a single app is compelling on grounds that range from cost and convenience to urban livability and environmental sustainability. But how do we get there?