A developer working to make Hyperloop travel from LA to San Fransisco in 35 minutes a reality, wants to offer the trip for free, according to Mashable.

Dirk Alhborn — CEO of Hyperloop Transportation Technologies (HTT), told Wired magazine that Hyperloop would offer riders free trips during off-peak hours and low fares during peak hours.

Alhborn, who says that he took inspiration for his pricing strategy from video games that use a freemium model, wants "to make [Hyperloop] something you use every single day many times." Offering a low price point for rides is his way to do so, despite price consultants who think that a Hyperloop ride would cost twice that of a plane ticket, the report said.

Hyperloop was announced back in 2013 as a mass-transportation system that can transport passengers between San Fransisco and Los Angeles in less than 40 minutes. Passengers would ride in aluminum pods in sealed tubes, traveling at speeds of up to 800 mph. Alhborn recently said the Hyperloop will likely launch within a decade — an unquestionably ambitious goal, Mashable reported.

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