King County Metro, Intersection extend advertising contract
The agency first tapped Intersection in 2005, when, operating as Titan, the company won a competitive contract granting the exclusive rights to sell advertising on its 1,400 buses and facilities
Intersection announced an extension of its advertising partnership with the Seattle-based King County Metro Transit system for an additional two years.
King County Metro first tapped Intersection in 2005, when, operating as Titan, the company won a competitive contract granting the exclusive rights to sell advertising on King County Metro’s 1,400 buses and facilities. A subsequent five-year agreement awarded through a competitive procurement process, which included a two-year extension, was announced in 2012. That agreement will now be extended to run from Jan. 1, 2018, through Dec. 31, 2019.
“We look forward to building on our partnership with Intersection,” said King County Metro GM Rob Gannon. “As ridership continues to increase, the revenue raised by advertising has helped enable King County Metro to meet the needs of our growing customer base while enhancing the service we provide.”
King County Metro provides a wide range of services, including more than 200 bus routes plus RapidRide lines, Dial-A-Ride Transit, Vanpool, and Rideshare services. Weekday ridership on the system averages about 400,000.
With a strong history of helping cities transform public assets into platforms for innovation and revenue, Intersection currently manages municipal and transit media in cities across the U.S., including Chicago, Dallas, Minneapolis, New Jersey, New York, Philadelphia, Pittsburgh, San Francisco, and Seattle.
The region’s fixed-route system finished out the year with a total of 373.5 million rides. Adding 12.3 million rides over 2024 represents an increase that is equal to the annual transit ridership of Kansas City.
The service is a flexible, reservation-based transit service designed to close the first- and last-mile gaps and connect riders to employment for just $5 per day.
The upgraded system, which went live earlier this month, supports METRO’s METRONow vision to enhance the customer experience, improve service reliability, and strengthen long-term regional mobility.
The agreement provides competitive wages and reflects strong labor-management collaboration, positive working relationships, and a shared commitment to building a world-class transit system for the community, said RTA CEO Lona Edwards Hankins.
The priorities are outlined in the 2026 Board and CEO Initiatives and Action Plan, which serves as a roadmap to guide the agency’s work throughout the year and ensure continued progress and accountability on voter-approved transportation investments and essential mobility services.
