METRO Magazine Logo
MenuMENU
SearchSEARCH

Nashville MTA now WeGo Public Transit after rebrand

The new image is part of a process that started with the adoption of the nMotion plan in 2016.

July 13, 2018
Nashville MTA now WeGo Public Transit after rebrand

 

2 min to read


Nashville MTA is now WeGo Public Transit and is reaffirming its commitment to connecting people “to their lives and their communities.”

The new image is part of a process that started with the adoption of the nMotion plan in 2016, and included extensive interviews and focus group testing of current riders, prospective riders, residents, businesses, and community leader in Nashville, all of whom are affected by the ever-growing mobility concerns in a rapidly growing city.

Ad Loading...

It is just one part of our continuing efforts to improve public transit in Nashville as laid out in the nMotion plan, which includes a number of service enhancements, as well as improvements to the customer experience.

WeGo is already making strides to become an embraced part of Nashville by being a friendly, sustainable, reliable, and trusted partner, with a goal to inspire connectivity one ride and one neighborhood at a time, according to a press release.

“Not getting bigger is no excuse for not getting better,” said WeGo CEO Steve Bland. “Nashville is growing, developing, and embracing new technologies, and is lightyears from the city it was when MTA began in 1973. Right now presents an incredible opportunity for us to rejuvenate our brand so everyone working in, living in, and visiting Nashville can look at us differently because we want to transit differently.”

Thanks to past Metro Nashville budgets, WeGo was able to place an order to replace 20% of its fleet this summer, providing much needed improvements to service reliability. These new vehicles — 31 buses and 19 vans — presented a unique opportunity to refresh the system’s look and feel, while reducing future repainting costs. The arrival of these new buses will also allow WeGo to resume normal service after the short-term service adjustments announced in late June due to vehicle shortages.

Additional service improvements include renovations, a more convenient fare payment system, updated bus routes and streamlined services, bus shelter renovations and additions, Wi-Fi access on select buses, updated route tracking services, and more.

More Management

Cover of a Strada 360 guide titled "Turn Transit Data Into Action: How to solve common transit agency pain points with connected technology." The cover features a blurred transit bus, a gray grid background with orange accents, and text describing how connected technology helps transit agencies improve visibility, operational efficiency, maintenance, scheduling, and data-driven decision-making. An orange callout highlights the challenges facing today's transit landscape.
SponsoredAugust 2, 2026

Turn Transit Data Into Action

Discover how leading agencies are using connected technology to gain real-time visibility across operations, improve service reliability, and reduce disruptions.

Read More →
An aerial image of SMU/Mockingbird Station with text reading "Transit-Oriented Development. Your Questions, Explained."
Managementby Elora HaynesAugust 1, 2026

What Transit-Oriented Development Means for the Future of Public Transportation

Once viewed primarily as transit operators, agencies are now leveraging land, partnerships, and long-term planning to boost ridership, expand housing, and strengthen communities.

Read More →
A graphic with an image of railroad track in the background and text reading: "$22 Million for Transit Innovation, Updates to High-Speed Rail Rules."
Managementby Staff and News ReportsJuly 31, 2026

USDOT Announces $22 Million for Transit Innovation, Updates High-Speed Rail Rules

New federal transit funding will support safety, accessibility, and technology projects as updated rail regulations establish new noise standards for high-speed trains.

Read More →
Ad Loading...
A blue graphic with text reading "TCC Unveils Case Studies Ahead of Federal Funding Deadline."
Managementby Elora HaynesJuly 29, 2026

Transportation Construction Coalition Unveils Infrastructure Case Studies Ahead of Federal Funding Deadline

The coalition noted the next surface transportation bill should provide sustained investment in highways and public transit to strengthen freight movement, improve safety, and support economic growth.

Read More →
Fred Ferguson, President/CEO of the American Bus Association
Managementby Alex RomanJuly 29, 2026

People Movement: American Bus Association Extends Ferguson and More

METRO’s People Movement highlights the latest leadership changes, promotions, and personnel news across the public transit, motorcoach, and people mobility sectors.

Read More →
Driving Change: Award Winners Redefine Industry Standards
Technologyby Staff and News ReportsJuly 29, 2026

METRO Magazine Announces 2026 Innovative Solutions Awards Winners

Projects Recognized for Advancing Mobility Through Technology, Accessibility, Workforce Innovation, and Operational Excellence

Read More →
Ad Loading...
 An MBTA bus
Managementby StaffJuly 28, 2026

MBTA Rolls Out Pilot Programs to Cut Costs, Simplify Travel

Three new fare pilots — including unlimited two-hour transfers, reduced express bus fares, and free transit for eligible seniors — will launch this fall as Massachusetts extends popular commuter rail discounts through November.

Read More →
A public transit bus at a pedestrian crosswalk with text reading "Federal Transit Administration Makes $610 Million Available for Bus Projects."
Managementby StaffJuly 27, 2026

FTA Opens $610 Million Funding Opportunity for Bus Infrastructure Projects

The latest Notice of Funding Opportunity provides transit agencies with funding for bus facilities, fleet modernization, and low- and no-emission vehicles, with applications due September 21.

Read More →
A photo of an Amtrak train with a logo
Managementby Alex RomanJuly 24, 2026

Biz Briefs: STV teams with Amtrak, Motorcoach Operators Boost Fleet and Land Contracts, and More

From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.

Read More →
Ad Loading...
MBTA rail platform with people walking by.
Managementby Elora HaynesJuly 23, 2026

Massachusetts Approves $530M to Strengthen MBTA Operations, Infrastructure

The funding package targets operating stability, capital improvements, and fare affordability, offering a model for agencies navigating long-term funding challenges.

Read More →