SORTA conducts public opinion survey
The phone survey was related to expanded public transportation services in Greater Cincinatti.

SORTA

SORTA
The Southwest Ohio Regional Transit Authority (SORTA), which operates the Metro transit system, has received the results of a recent phone survey related to expanded public transportation services in Greater Cincinnati. The survey was conducted from Feb. 8 to 11, 2016, by Fallon Research & Communications, Inc. with responses from 404 Hamilton County residents.
Highlights include:
92.2% agree that ensuring that the system provides transportation to seniors, students, workers and people without cars is essential to the economy and the basic quality of life, even if they don’t use public transit personally.
79.5% agree with people who say that they will, in some way, benefit by having expanded and improved bus and public transit services in Hamilton County, even though they may not use transit personally.
58.4% think connecting people to jobs is the highest priority for local bus transportation to improve the quality of life in Cincinnati and Hamilton County.
Although there are no current plans to seek additional funding, SORTA also asked the following questions related to a sales tax:
54.7% think a sales tax is the best way to fund public transit improvements and upgrades.
51.7% of a split sample, upon learning how the money was likely to be spent, said they would vote for a quarter-cent sales tax for 10 years for the public transit and bus system in Hamilton County.
57.6% of a split sample, upon learning how the money was likely to be spent, said they would vote for a half-cent sales tax for 10 years for the public transit and bus system in Hamilton County.
All survey results are available here.
“We’re pleased to see that our community recognizes the value of improved public transportation,” said Jason Dunn, SORTA Board Chairman. “We’ll soon receive the recommendations of the Metro Futures Task Force, and we will further analyze these survey results in the context of its input as we discuss how we should take Metro forward.”
The Metro Futures Task Force is a group of 20 community leaders who are charged with providing recommendations to SORTA on how it could better meet the community’s public transportation needs in the future.
More Bus

New York MTA Plans Largest Bus Fleet Upgrade in More Than a Decade
The agency is seeking manufacturers for 650 new CNG buses to replace aging vehicles, improve reliability, and advance its broader fleet modernization strategy.
Read More →Building a Flexible Path to Transit Electrification
John Hroncich discusses BAE Systems’ modular and scalable approach, lessons learned from decades of real-world operations, and how agencies can identify electrification strategies that fit their fleets.
Read More →
Bus Tech Talk: Keeping Transit Technicians Ahead of the Technology Curve
LA Metro’s Obed Mejia discusses technician training, evolving maintenance technology, fleet replacement, and strategies for getting the most out of today’s transit fleets.
Read More →
Biz Briefs: RIPTA Unveils New Frontrunners, Clevland RTA Adds New Siemens, and More
In METRO's latest installment, we take a look at recent news from Siemens, Prevost, Dodge, and more partnerships making headlines across the transportation sector.
Read More →
People Movement: Holly Arnold Joins Transdev and More
In this edition, we also cover recent appointments and announcements at Pace, CamTran, MCI, and more, showcasing the individuals helping to shape the future of transportation.
Read More →
The High Cost of Transit Buses: Industry Leaders Look to Procurement Reform
Transit leaders and policymakers examine how standardized bus designs, streamlined procurement, and predictable funding could help agencies stretch budgets and deliver better service.
Read More →
The Business Voice Behind Public Transportation
As chair of APTA’s Business Members Board of Governors, Ray Melleady explains how more than 850 business members are partnering with transit agencies to advance funding, innovation, and industry-wide collaboration.
Read More →From Surviving to Thriving: Building Stronger Transportation Organizations
Bus Business Consultants founder Brian Dickson shares lessons on leadership, organizational health, and creating options for long-term success in a changing transportation industry.
Read More →
Finding the ‘Happy Medium’: Optimizing Maintenance Without Sacrificing Reliability
The key to maintenance optimization isn’t doing less work—it’s doing the right work at the right time on the right assets.
Read More →
LA Metro, City of West Hollywood, and Partners Advance Smarter Bus Lane Enforcement
The award-winning partnership combines AI-powered detection with human oversight to improve bus reliability, accessibility, and enforcement efficiency.
Read More →