Matthew O. Tucker, Executive Director North County Transit District Oceanside, Calif. NCTD uses social media extensively. Our interactions on Twitter, Facebook and Instagram have allowed us to maintain a two-way conversation with our customer base. By engaging with riders who post photos and stories, we have expanded our eyes and ears into every corner of the district, allowing us to respond quickly to service issues and share positive stories in real-time. Occasionally, we see posts from San Diegans that show and encourage dangerous or illegal activity, such as track-crossing or trestle-jumping. Fortunately, the posts allow our code and law enforcement team to identify potentially hazardous situations and educate the public about transit safety.
Wiley
Mike Wiley, GM/CEO Sacramento Regional Transit District Sacramento, Calif. Social media provides the Sacramento Regional Transit District (RT) an additional avenue to quickly connect with an engaged portion of our riders on a regular basis.
Ad Loading...
RT uses Facebook and Twitter to disseminate important information regarding district news, construction projects, events, service changes, disruptions and more.
Social media is also a great two-way communications channel. Customers can easily contact RT through comments and mentions and often provide great feedback. Users have been the first to alert us to technical problems or issues occurring on the system.
Social engagement does require staff time and opens RT to the unavoidable criticism from users who may never be satisfied, but the positives highly outweigh the negatives.
Modell
Sandy Modell, CEO/GM Alexandria Transit (DASH) Alexandria, Va. This year, DASH celebrated its 30th Anniversary of Driving Alexandria Safely Home. This milestone gave us the opportunity to use Facebook and Twitter to announce monthly promotions and to use social media as a way to engage the community in these efforts. We asked our community of both riders and non-riders to post and tweet pictures and made announcements of our promotional activities, both before and after they happened. In doing this, there is a sense of greater involvement by the community in a much larger way than traditional methods have allowed. Social media has provided us a great opportunity to get our message and calls to action out in a very effective and widespread way.
Varga
Peter Varga, CEO The Rapid Grand Rapids, Mich. It’s a great tool connect with riders and the public to build relationships and have conversations. For us, social media helps reinforce our brand personality of being smart and friendly — The Rapid isn’t a huge anonymous bureaucracy. It’s people who care about their passengers and the work we do. It was also a key part of the promotion of our new BRT, The Silver Line. We started posting teaser shots — a mirror, a portion of a seat — prior to the unveiling of the new bus at a local festival. This really created excitement and anticipation. We had people come downtown just to see the bus.
Ad Loading...
Barker
J. Barry Barker, Executive Director Transit Authority of River City Louisville, Ky. The most important impact social media has had on our agency is that it’s a great — and growing — venue to communicate with our passengers directly. Facebook and Twitter are two-way communications tools that allow us to inform the public and enable our passengers who are using smartphones or tablets to let us know their thoughts on our service. When we receive word about detours or traffic delays from our radio room, we can instantly let passengers know through Twitter and Facebook. Passengers have also let us know they appreciate the heads up. Also, by using Twitter, we’ve quickly been able to locate cell phones, iPads and even bicycles left on buses to their rightful owners, who know we’re paying attention to their postings on social media.
With so many passengers using smartphones and other mobile devices, our drivers can also be in the spotlight. Recently, a passenger snapped a photo of a driver giving clothing to a child who regularly rides on his route and posted the information on Facebook. The item was shared with hundreds of others, received more than 5,0000 ‘likes’ and resulted in a TV news story about the driver’s act of kindness. Having a strong social media presence also can provide us with information about challenging developments.
The region’s fixed-route system finished out the year with a total of 373.5 million rides. Adding 12.3 million rides over 2024 represents an increase that is equal to the annual transit ridership of Kansas City.
Rolling out in electric yellow and seafoam blue, the first battery-electric buses purchased from GILLIG will begin serving riders in south King County on February 2.
The agreement provides competitive wages and reflects strong labor-management collaboration, positive working relationships, and a shared commitment to building a world-class transit system for the community, said RTA CEO Lona Edwards Hankins.
The priorities are outlined in the 2026 Board and CEO Initiatives and Action Plan, which serves as a roadmap to guide the agency’s work throughout the year and ensure continued progress and accountability on voter-approved transportation investments and essential mobility services.
In this edition, we cover recent appointments and announcements at HDR, MCTS, and more, showcasing the individuals helping to shape the future of transportation.
While their comprehensive analysis of bus stops focused on Massachusetts, the researchers are excited about the generalizability of the findings and application to other locations.
CEO Nat Ford’s address offered a look at highlights from 2025, with a focus on the future and the innovative ways the JTA is shaping mobility in Northeast Florida.
