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From clearer and brighter screens that adapt upon light exposure to multi-functional devices that reduce cost and effort, innovative operational ideas for the transit industry have emerged.
Read More →Intersection has been Metro Transit’s advertising partner since 2007.
Read More →Pulsar’s scope of work for Metra will include a customer segmentation study, market research, branding services, development of a strategic marketing plan and assistance implementing the plan.
Read More →The agency's lawyer sent a letter to Judge John Koeltl on Friday. The judge had ordered the MTA to accept a pro-Israel advocacy group's political advertisement because it is protected speech. The MTA’s lawyer said the agency has long considered revising its advertising policy and that the vote was not a hasty reaction to the judge’s ruling.
Read More →The campaign is designed to evoke an emotional response from prospective customers and, ultimately, get them to consider the stress-relief advantages of riding Metra versus the frustrations of driving their car to work.
Read More →The new RouteRecorder(r) 4C supports four cameras and integrates GPS mapping, speed tracking, crash detection and wireless video transfer rates.
Read More →More than four of five campuses (83 percent) reported posting transit system maps or schedules on their websites. Slightly more than one in 10 (11 percent) use bus wraps to help advertise the school’s bus program.
Read More →D.C. Metro unveiled new safety preparedness videos to show riders what they should do in the event of an emergency involving smoke or fire on a train or in a station. The 60-second videos, available in English and Spanish, will be aired on local television stations as Public Service Announcements.
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