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An energy company replaced advertising boards in bus shelters with light therapy lamps that provide light in an area that only gets about four hours of daylight in the winter, helping riders fight off fatigue and depression.
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Less than a year after the system’s debut, talks of an ad policy emerged after vendors showed interest in displaying full wrap or panel advertisements on the new light rail vehicles.
Read More →As custom graphics is a growing trend in the transit industry, including anything from full vehicle wraps to digital signs, two companies reveal the creation process from A to Z and share their take on trends and benefits.
Read More →Within the past year, several U.S. transit agencies have revamped their advertising policies in an attempt to generate more non-farebox revenue.
Read More →In a time of dwindling government funding, selling ads is an important revenue generator for transit authorities. But the advertising can be more than simply placing a car card on a bus or putting up a poster at a station — creativity can produce an “experience” for customers.
Read More →Porter County Aging and Community Services partnered with Clean Zone Marketing to put ads on its V-Line buses in an effort to extend its hours of service. The money from the ads will help pay for fuel.
Read More →Twenty speakers came before Chapel Hill's town council to address the town's bus ad policy, which does not allow religious or political ads on transit vehicles. Three quarters of the speakers were in favor of permitting the currently banned ads.
Read More →The ad appearing on the cards was purchased by The Gap, the iconic clothing retailer.
Read More →The modification was prompted by a recent federal court decision that determined that MTA's "no demeaning standard" — a standard that had prohibited ads containing "images or information that demean an individual or group of individuals on account of race, color, religion, national origin, ancestry, gender, age, disability or sexual orientation" — was unconstitutional.
Read More →Agency, which will likely exhaust reserves by fiscal 2018, should launch more aggressive advertising, charge parking fees and look to outsource up to a dozen functions to bring new revenues.
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