MENU
SEARCHThe campaign showcases the spacious, comfortable seats, and other unique Amtrak amenities and features that can make travel enjoyable again.
The ad campaign for Amtrak’s creative uses a “flipbook” technique that mimics a moving train to depict a range of beautiful and dynamic Amtrak experiences.
Photo: Amtrak
Amtrak’s bold new brand campaign has arrived via a national advertising campaign to help “Retrain Travel” by encouraging consumers to reimagine their approach to travel and avoid the stress of flying and driving.
The campaign showcases the spacious, comfortable seats, and other unique Amtrak amenities and features that can make travel enjoyable again.
Additional content focuses on how Amtrak is transforming and enhancing its experience from infrastructure investments to improved service and sustainability benefits.
“Whether it’s to save time, stay productive, or benefit from convenience and flexibility, the best way to travel is on an Amtrak train,” said Amtrak executive VP/CCO Eliot Hamlisch. “We’re enhancing the customer experience in countless new ways, while in parallel continuing to offer the amenities every traveler deserves, making ‘Retrain Travel’ a commitment to our guests for an unforgettable journey on America’s Railroad.”
The ad campaign’s creative uses a “flipbook” technique that mimics a moving train to depict a range of beautiful and dynamic Amtrak experiences.
Each asset highlights a core Amtrak benefit that makes train travel special. This includes extra legroom to stretch out with ample space, the ability to get up and move around whenever the mood strikes, no middle seats, and a decreased carbon footprint.
“Retrain Travel” is designed to appeal to and resonate with all travelers, as it will run on a multitude of traditional and digital channels. This includes digital video, audio streaming platforms, podcasts, and digital display advertising, among others.
After serving more than 28 million passengers in FY23, establishing a goal to double ridership by FY40, and welcoming 24.1 million riders in the first nine months of FY24 — an 18% increase year-over-year, and on pace for an all-time record — the new ad campaign will support Amtrak’s ambitions and continue its growth.
Amtrak retained Mekanism, an award-winning creative agency, as its agency of record for the development of its “Retrain Travel” campaign.
Amtrak will open grant applications March 23 for community projects near the Frederick Douglass Tunnel alignment in Baltimore as part of a $50 million investment tied to the B&P Tunnel Replacement Program.
Read More →
The Denmark Station $2.3 million construction investment project includes a new 280-foot concrete boarding platform, built eight inches above the top of rail, for improved accessibility for passengers with disabilities and families with small children and much more.
Read More →
The new bridge will begin carrying passenger trains on March 16, replacing a 116-year-old swing bridge that has long caused delays.
Read More →
Caltrain and its partners have implemented safety improvements at specific locations in response to known risk conditions, operational needs, and available funding since the agency’s founding.
Read More →
On a recent episode of METROspectives, METRO Magazine’s Executive Editor Alex Roman sat down with Ana-Maria Tomlinson, Director of Strategic & Cross-Sector Programs at the CSA Group, to explore a bold initiative aimed at addressing those challenges: the development of a National Code for Transit and Passenger Rail Systems in Canada.
Read More →
Competitive FTA grants will support accessibility upgrades, family-friendly improvements, and cost-efficient capital projects at some of the nation’s oldest and busiest transit hubs.
Read More →
The strategy outlines near- and long-term upgrades to ease congestion, support housing growth, and advance statewide climate goals.
Read More →
The 3.92-mile addition will soon take riders west beyond its current Wilshire and Western station in Koreatown, continuing under Wilshire Boulevard through neighborhoods and communities including Hancock Park, Windsor Square, the Fairfax District, and Carthay Circle into Beverly Hills.
Read More →
The procurement advances the agency's broader efforts to modernize its rail fleet and position Regional Rail for long-term improvement.
Read More →
Under the plan, all long-distance routes will transition to a universal single-level fleet, replacing today’s mix of bi-level and single-level equipment.
Read More →
