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The campaign will include banners and signs inside and outside of train cars reminding people to keep their "heads up - don't text around trains;" "listen up - remove headphones around trains;" "stand back - stay behind the yellow line at stations;" and "look twice - another train could be coming from the other direction."
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Transit agencies will now be able to offer video advertising, information, marketing, direction maps and other messages directly at the point of purchase, adding a new channel for high-traffic generating agencies to attract additional revenues, as well as to get more useful information in front of customers, according to the company.
Read More →The city did not renew its contract with Norman Bench Advertising, which recently came under fire from officials for not disclosing how many benches it has and how much money it gets from displaying ads on them.
Read More →The case has cost the authority more than $230,000, based on the agency's response to an ACLU Right to Know request in September 2009. If the agency does not appeal the case further or loses the appeal, it would end up paying the plaintiff's legal costs, which were more than $300,000 at the end of the district court trial.
Read More →It is estimated that it will take IMG six months to one year to identify, evaluate and solicit sponsorship proposals for CTA's assets.
Read More →During their commute to the Dayton Air Show, riders were exposed to engaging messages on services and products from area companies, as well as the RTA. Officials at the agency are hoping to increase revenue to help support its service to customers.
Read More →Agency’s new policy, created after a controversy involving an ad which sparked a face-off between pro-Israeli and pro-Palestinian groups, prohibits ads that express a viewpoint on economic, political, religious or social issues.
Read More →Light rail vehicles are equipped with a mobile router delivering wireless Internet connectivity over the 4G network, supporting significantly higher speeds. The system also is capable of delivering advertising, conducting passenger surveys and collecting usage statistics.
Read More →Valley Metro's online music video campaign, "Valley Metro Notes," consists of 11 songs from six local bands, showing in an entertaining way how to use the transit system. The campaign is geared toward high school, college students and older, with the caveat of not alienating any other demographic.
Read More →Had not allowed advertising on its vehicles for over 10 years prior to this award so this is an exciting development in the Charlotte advertising market.
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