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At the Denton County (Texas) Transportation Authority (DCTA), we’re constantly looking for unique ways to engage with passengers, generate brand awareness and increase ridership. This year with Valentine’s Day being on a Saturday, we saw a great opportunity to launch a campaign in which passengers could ride DCTA’s A-train commuter rail and Connect Bus for free on Valentine’s Day all day by saying “Be Mine” to the agency’s rail and bus operators. With low-trending ridership in February, we needed to find a way to increase ridership and brand awareness within Denton County and surrounding cities. Launching the Valentine’s Day promotion definitely would help us achieve this.
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The agency is looking to increase A-train ridership by encouraging current and potential passengers to ride its commuter rail to avoid heavy traffic on I-35E for a hassle-free commute.
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Valley Metro's Reduced Fare program helps youth, seniors and persons with disabilities save money on all their transit needs.
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Triangle Transit and GoTriangle have been honored with three national transit awards for the video “#flipfortransit.” “#flipfortransit” was released in September 2012, after seeing four athletes that used free running and parkour on the North Carolina State University campus. They were filmed using public transit to get around Chapel Hill, Durham and Raleigh.
Read More →Along with a new ad campaign, in the coming weeks Sapa is going live with a promotional website that illustrates the broad spectrum of services and capabilities behind "Aluminology."
Read More →The television safety campaign, targeting 18 to 34 year olds and Hispanic viewers, is aimed at preventing vehicle-train tragedies in the Chicago area, where crossing incidents increased in 2010.
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