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Biz Briefs covers the latest supplier news in the motorcoach and public transit industries.
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The multimedia, multi-pronged effort will raise awareness of transit’s ability to provide greater mobility for Floridians.
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The four weekdays after Labor Day brought the largest jump in ridership since March 2020, with an average increase of 17% when compared to an average weekday in August.
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Keolis and the MBTA partnered on a revenue-incentive agreementthat includes an integrated, first-of-its-kind marketing campaign to increase ridership through reverse commuting and leisure travel.
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The campaign, “The Future is Sound,” consists of three thirty-second spots that highlight the travel innovations we’ve all dreamed about.
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The ads empower riders to report and intervene if they witness or experience an incident of harassment.
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The team earned one of the awards for Electronic Media/Audio-Visual and Digital Media for the LYNX Technology Video.
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This campaign resulted in over 255 million multimedia impressions over a three-month period, drew 100,000 people to opening events and introduced the phrase "Train to the Plane" into the public lexicon.
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The marketing campaign, "Break the Travel Quo," showcases clever videos that depict some of the most prevalent pain points of modern day travel.
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New Greyhound.com focuses on simplifying the booking experience, providing more information for customers and further demonstrating the brand's transformation.
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