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The national focus in transit safety has increased, particularly in the wake of several high-profile train collisions on rail transit systems over the last decade. But, it is important to remember that 71% of transit-related fatalities in 2012 were pedestrians, trespassers or occupants of cars that collided with transit vehicles.
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The See Tracks? Think Train! campaign highlights common risks drivers and pedestrians take each day, such as trying to beat a train at a grade crossing and walking on railroad tracks through bilingual television, radio, print and billboard advertisements.
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The campaign highlights common risks drivers and pedestrians take each day, such as trying to beat a train at a grade crossing and walking on railroad tracks through bilingual television, radio, print and billboard advertisements.
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A series of videos, contests and social media messaging encourages riders to “Be a Safety Hero!” by watching four short bus safety videos and taking a quiz. Their responses are entered into a drawing that randomly awards one 30-day bus pass each week through Jan. 31.
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Innovative projects will teach riders, drivers and pedestrians around the country some valuable lessons on interacting safely with transit tracks.
Read More →The television safety campaign, targeting 18 to 34 year olds and Hispanic viewers, is aimed at preventing vehicle-train tragedies in the Chicago area, where crossing incidents increased in 2010.
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The focus was on violators running red lights, making illegal left turns and pedestrian jaywalking. While there has been a steady decline in train versus vehicle accidents on the Metro Blue Line, the level of pedestrian accidents has remained stagnant.
Read More →Secretary LaHood created the Safety Council to serve that broad-based safety leadership role and help break down organizational stovepipes, enabling an even stronger safety culture.
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