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The goal of the new system is to reduce barriers to transit access through fare affordability, increased access via retail options for purchasing and adding funds, and a seamless payment experience with the Transit app and COTA smart cards.
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This will make it easier for riders to plan trips including their first and last mile to public transit.
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The solution provides a powerful tool that makes travel seamless for users across multiple modes.
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With the Transit app, VIA customers have access to an all-in-one experience that combines mobile ticketing with trip planning, real-time tracking, and connections to first-mile/last-mile services. VIA’s mobile ticketing functionality is powered by Masabi's Justride platform.
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Transit Royale costs $24.99 per year. Riders can also pay $4.99 per month.
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As part of TransLink’s Reconnect Campaign, the new feature will help customers feel confident knowing if there will be room on their vehicle before leaving home.
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The system allows riders to purchase reusable smartcards for more convenient and affordable travel.
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Transit’s team also analyzes route-level and system-wide origin-destination data, to provide transit agencies with up-to-date information about rider demand in its Transit Dashboard.
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With the Transit app, those waiting for a bus can get information showing that a particular bus has “many seats," “some seats,” or “very limited seats.”
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