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These state programs will use the funding to spread “See Tracks? Think Train!” safety messages via television, radio, billboards, sporting events and movie theatre advertising; create eye-catching displays for public education at large events; and target students, school bus drivers, Spanish-speaking populations and the news media to raise awareness about the dangers near tracks and trains.
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With the agreement, Rally Bus offers luxury bus transportation to and from the Rays’ home games at Tropicana Field and in exchange gains advertising, marketing and promotional exposure in-venue, as well as a summer-long presence on the state-wide Rays Radio Network and the team’s flagship radio station.
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The board also approved a new advertising policy, following a March 11 ruling that SEPTA had to accept a controversial bus ad featuring Hitler because the agency had previously accepted other political and controversial ads on public issues.
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The resolution passed at the MTA’s board meeting Wednesday, prompted indignation from members of the board and the public who accused the agency of blocking New Yorkers’ first amendment rights.
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The agency's lawyer sent a letter to Judge John Koeltl on Friday. The judge had ordered the MTA to accept a pro-Israel advocacy group's political advertisement because it is protected speech. The MTA’s lawyer said the agency has long considered revising its advertising policy and that the vote was not a hasty reaction to the judge’s ruling.
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The ads will be featured inside specially designed internal displays on Blazer Shuttle Express buses. Blazer Shuttle Express is the transportation system used by students, faculty and staff at Valdosta State University to navigate around the campus.
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A federal court judge presiding over a dispute between the agency and a group seeking to purchase advertising space on SEPTA vehicles has ruled the agency must accept the ads, even if they contain messages that may be disparaging to riders and agency employees.
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The 60-second videos, available in English and Spanish, will be aired on local television stations as Public Service Announcements. In addition, Metro has purchased paid advertising time to maximize awareness. The ads will begin airing next week.
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Until the Seattle DOT’s decision, advertising at bus shelters had been banned. The winner of the contract, which should be chosen by July, must also maintain the shelters.
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Gotcha Ride makes its money from advertising on the vehicles, student drivers pull in as much as $150 a night from tips and universities like the rides that provide another transportation option on crowded campuses
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