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Scheduled bus lines throughout the country appear ready for takeoff. That is, they are methodically adopting the qualities of airlines, with all the complexities and strategic challenges involved. Dynamic scheduling, sophisticated pricing, reserved seating and even frequent traveler programs are giving the sector a makeover. The heightened competition is bringing added turbulence to a once sleepy mode of travel and rapidly changing its public image.
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While it is difficult to try to generalize every operator and create a single marketing plan that could be rolled out across multiple companies, there are indeed some “best practices” that every company should implement when creating their own strategic plan. Some “best practices” that every company should implement include “engineering an experience” for customers, using email marketing data, developing a responsive website and investing in a social media presence.
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The new campaign highlights the old vs. new Greyhound in a humorous and entertaining manner, while conveying the message that the company has come a long way from the Greyhound of the past.
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New update delivers more imagery, stronger interactive elements, leadership bios and more information about the company.
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These clearance-sensing automatic brake adjusters are designed for the severe-duty requirements of the transit market.
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To celebrate its 10th anniversary of sustainable travel, Megabus partnered with the Arbor Day Foundation to plant the trees along routes and on college campuses throughout the country over the next year.
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The study shows that the industry continues to serve a broad range of customers, from students to seniors and moves people with great fuel efficiency.
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The company's major service markets include corporations, schools and professional sports teams.
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With Tennessee operations in Knoxville, Chattanooga and Greeneville, the motorcoach operation has the only fleet in the area that already is 100% seat belt-equipped.
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The San Jose-based company added two new 38-passenger coaches to its fleet.
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