After a revamp last May, Arrow Stage Lines has now launched Phase II of its updated website, which delivers more imagery, stronger interactive elements, leadership bios and more information about the company.

“Phase II was a carefully crafted design project, that included some intricate moving pieces,” said Arrow Stage Lines’ COO, Luke Busskohl. “The new site delivers on the promised features and more.”

The newly released site advances some of the features of the previous release. Arrow sales team members are even more accessible on the “State” pages, along with easier to navigate facility location identification. The new menu options allow for quick state and option selection. Image gallery sections are even larger than before, including new robust imagery.

Related: Arrow Stage Lines named Innovative Operator of the Year

The company also provides insight into the newly launched Hero Project, as well select company leadership, storied company history, and Arrow Stage Lines’ dedicated efforts to securing a sustainable future.

The cleaner user experience allows users to access information faster than before and includes more video than ever before.

“We wanted to deliver some awesome user features, while also showing customers ‘why’ Arrow Stage Lines is a top choice provider,” said Brandon Osborn, Arrow Stage Lines VP, marketing & business development. “Our primary focus moving forward is developing even more videos.”

Related: Arrow launches 'Hero Project' charity venture

A new mobile version is also a strong piece of the Phase II release. The new mobile platform uses the responsive nature of the website to deliver a completely unique customer experience on mobile devices.

The new Arrow Stage Lines’ site has also advanced the nationwide ground transportation options, ANGL [Arrow Nationwide Ground Logistics]. Customers are now able to quote transportation all across the nation, directly from the Arrow Stage Lines’ website.

In line with the Phase II release, Arrow Stage Lines has advanced its Arrow Connect platform. Arrow Connect provides passengers with a bundling of on-board connectivity options. This includes the company’s exclusive one-touch navigation. Arrow Connect V2.0 will be released nationwide over the next week.

Arrow Connect V2.0 will allow for faster upload times, quicker navigation and a cleaner user experience. Additionally, Arrow Stage Lines is currently testing Arrow Connect Theater. This beta test is featured on select Arrow Stage Lines and Express Arrow equipment based in Omaha, Neb. Arrow Connect Theater promises all the same functionality as Arrow V2.0, but allows users to stream premium movies and select TV content on their personal devices.