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CEO Bill Carpenter said the new look also reflects an agency going through many other changes, including its flagship project, the Downtown Transit Center — a $50 million bus terminal.
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The new identity, EMBARK, will represent all services — bus transit, parking and ferry.
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The decision to add a new transit service can be energizing for transit agencies and communities alike. At the same time, however, this type of decision introduces a host of new questions your agency will need to address, including “What should the new service be named? What will the logo and branding look like? How will we reach consensus with all stakeholders? And, most importantly, “How will we attract and inform people who will want to use the system, so that the new line will be a success?”
Read More →Rochester-Genesee Regional Transportation Authority is hoping to increase ridership by making changes to its uniforms, the logo displayed on its buses and names for some bus lines. The agency also plans to redesign bus routes and open a new transit center.
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Transpo’s new logo includes an iconic mark with a “T” for Transpo and intersection representing travel. The blue and green colors represent the sky and land, respectively.
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It is the first complete redesign in the agency’s 25 year history. The new design pays homage to the original blue striping and bright white exterior while adding green, to mimic the hills of the foothill communities and convey the message that the agency provides a green transportation option.
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The Blazer Express will begin service in January 2014. It will operate 24 hours a day during the week. Most points on campus will be no more than a five-minute walk from a stop.
Read More →Victoria Arlen, who was recently chosen to participate in the 2013 International Paralympic Committee Swimming World Championships, will appear in Q’Straint ads in national trade publications.
Read More →Brent Maitland will be responsible for promoting and communicating the “MCI Reliability Driven” and Setra corporate brand strategies in both the private and public sectors, using a variety of media, including print and electronic advertising and promotions.
Read More →Kingsport Area Transit Service changed the name of its ADA/Paratransit service to Dial-A-Ride,” and created a new logo.
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