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The decision to add a new transit service can be energizing for transit agencies and communities alike. At the same time, however, this type of decision introduces a host of new questions your agency will need to address, including “What should the new service be named? What will the logo and branding look like? How will we reach consensus with all stakeholders? And, most importantly, “How will we attract and inform people who will want to use the system, so that the new line will be a success?”
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Transpo’s new logo includes an iconic mark with a “T” for Transpo and intersection representing travel. The blue and green colors represent the sky and land, respectively.
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It is the first complete redesign in the agency’s 25 year history. The new design pays homage to the original blue striping and bright white exterior while adding green, to mimic the hills of the foothill communities and convey the message that the agency provides a green transportation option.
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The Blazer Express will begin service in January 2014. It will operate 24 hours a day during the week. Most points on campus will be no more than a five-minute walk from a stop.
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Victoria Arlen, who was recently chosen to participate in the 2013 International Paralympic Committee Swimming World Championships, will appear in Q’Straint ads in national trade publications.
Read More →Brent Maitland will be responsible for promoting and communicating the “MCI Reliability Driven” and Setra corporate brand strategies in both the private and public sectors, using a variety of media, including print and electronic advertising and promotions.
Read More →Kingsport Area Transit Service changed the name of its ADA/Paratransit service to Dial-A-Ride,” and created a new logo.
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Established in 1976, Omnitrans carries approximately 15 million passengers each year throughout its 480-square-mile service area, covering 15 cities and portions of the unincorporated areas of San Bernardino County.
Read More →Embattled CEO Charles Odimgbe, who was placed on administrative leave last month while the agency's finances are being investigated, ordered the new color scheme, but did not seek the approval of the agency’s board of directors, a RIPTA spokesperson said.
Read More →Changed to Connect Transit. Added amenities such as bathrooms and a covered building. Repainting buses with the new name and offering a real-time arrival information app.
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