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Transit agency has hired a sponsor-headhunter company in hopes of making extra cash by selling naming rights to local companies for its light rail lines and stations.
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Agency's policy, which has been in place for two years, forbids accepting ads “intended to influence members of the public regarding an issue on which there are varying opinions” or “intended to influence public policy.”
Read More →The most controversial of the revenue-generating ideas is expected to be the sale of station naming rights, which is currently forbidden by board policy. The board was firmly against the idea of selling naming rights in 2012.
Read More →Filmed by acclaimed director John Singleton and created by the L.A. advertising agency Battery, the ad is part of a new AECOM campaign.
Read More →The campaign is designed to evoke an emotional response from prospective customers and, ultimately, get them to consider the stress-relief advantages of riding Metra versus the frustrations of driving their car to work.
Read More →The agency first tapped Intersection in 2005, when, operating as Titan, the company won a competitive contract granting the exclusive rights to sell advertising on its 1,400 buses and facilities
Read More →Introducing alcohol ads could boost advertising revenues by $1.5 million to $3 million, the report said.
Read More →Agency officials said input was sought and received from community groups while drafting the policy, which was adopted by a unanimous vote and without discussion and goes into effect immediately.
Read More →In addition to adding new screens, 159 of the CTA’s existing 283 digital advertising displays will be upgraded.
Read More →Authorities struggled to get a good view of the suspect due to a vinyl bus wrap.
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