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The new five-year contract follows an initial five-year term where Titan was the first to develop advertising in both traditional and innovative forms on the fleet of more than 350 transit vehicles.
Read More →Considering removal of the popular Charlie icon from its Charlie Card transit passes to make way for advertising to close a $161 million budget gap.
Read More →BARTA already sells ad space on the inside and outside of its fixed-route buses. Under the contract, Direct Media sells advertising space on the buses in exchange for 40 percent of the revenue.
Read More →Transit agencies will now be able to offer video advertising, information, marketing, direction maps and other messages directly at the point of purchase, adding a new channel for high-traffic generating agencies to attract additional revenues, as well as to get more useful information in front of customers, according to the company.
Read More →Had not allowed advertising on its vehicles for over 10 years prior to this award so this is an exciting development in the Charlotte advertising market.
Read More →The agency’s television commercial, promoting the use of express service for commuters, titled, “Marion and Kate,” recently won a Gold ADDY award from the Tucson Advertising Federation at the 30th Annual ADDY Awards Ceremony.
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Two types of outdoor advertising, train wraps and station saturation, have brought in approximately $100,000 this fiscal year.
Read More →The ten transit and six bicycle shelters have been provided by MSSmedia, an outdoor advertising company that works with universities.
Read More →The Metro board of directors amended the agency advertising policy to permit sales of vehicle wraps, vehicle floor decals, station wraps and station display case advertising in July 2009.
Read More →Agency may create an advertising policy that sells naming rights of its train stations.
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