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To make the program more attractive, the MTA is opening up space on the fronts of the iconic cards for the first time, and is reducing advertising rates.
Read More →In addition, the collaboration will also put a sponsor’s name and logo on system maps, exclusive advertising within the station and other collateral materials such as downtown sight-seeing guides produced by the CTA.
Read More →Chicago Transit Authority issued RFPs for the naming rights to its Holiday Train, New Year’s Eve Penny Rides, Free Rides on the first day of school, and its Bus Tracker and Train Tracker. Partnership will also include branding, advertising, communication and promotion, online promotion and links.
Read More →The new five-year contract follows an initial five-year term where Titan was the first to develop advertising in both traditional and innovative forms on the fleet of more than 350 transit vehicles.
Read More →Considering removal of the popular Charlie icon from its Charlie Card transit passes to make way for advertising to close a $161 million budget gap.
Read More →BARTA already sells ad space on the inside and outside of its fixed-route buses. Under the contract, Direct Media sells advertising space on the buses in exchange for 40 percent of the revenue.
Read More →Transit agencies will now be able to offer video advertising, information, marketing, direction maps and other messages directly at the point of purchase, adding a new channel for high-traffic generating agencies to attract additional revenues, as well as to get more useful information in front of customers, according to the company.
Read More →The city did not renew its contract with Norman Bench Advertising, which recently came under fire from officials for not disclosing how many benches it has and how much money it gets from displaying ads on them.
Read More →Light rail vehicles are equipped with a mobile router delivering wireless Internet connectivity over the 4G network, supporting significantly higher speeds. The system also is capable of delivering advertising, conducting passenger surveys and collecting usage statistics.
Read More →Had not allowed advertising on its vehicles for over 10 years prior to this award so this is an exciting development in the Charlotte advertising market.
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