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Conducted annually by Tourism Economics, the study found that 1,769 companies operating 49,543 motorcoaches are based in the US, while 122 companies operating 1,425 motorcoaches are located in Canada.
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The Foundation produces the report each quarter, using data collected from surveys of major motorcoach manufacturers that sell vehicles in the US and Canada.
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As the American Bus Association marks its 100th year, a new ABA Foundation report highlights the Marketplace’s role as a key revenue engine for the bus and group travel industry.
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The expanded analysis revealed that motorcoach travel generated a total economic impact of $158 billion in 2024, supporting over 890,000 full- and part-time jobs across the U.S. economy and yielding $27.7 billion in taxes for federal, state, and local governments.
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Prepared by Tourism Economics, the study highlights the industry’s outsized impact from organized charter, tour, and sightseeing trips — excluding commuter and intercity bus service — and its critical role in the nation’s travel and tourism sector.
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The new report reveals motorcoach group travel generated nearly $90 billion in economic activity and supported more than half a million U.S. jobs in 2024.
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American Bus Association (ABA) President/CEO Fred Ferguson said the motorcoach industry’s recovery in 2024 is now slowing due to higher supply chain costs, policy uncertainty, and declining buyer confidence linked to significant trade policy changes.
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Still in the first year on the job, Fred Ferguson, President/CEO of the American Bus Association, just recently helmed his first Marketplace, which was coincidentally held the day the new Administration announced its plans to implement tariffs on countries including Canada and Mexico.
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According to the ABA, the imposition of tariffs on motorcoaches and their components would have significant negative consequences for the U.S. economy and the millions of Americans who depend on motorcoach travel for essential transportation services across the country.
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The survey, which is produced by the ABA’s research arm, the American Bus Association Foundation, produces the report each quarter with data collected from surveys of the major motorcoach manufacturers that sell vehicles in the U.S. and Canada.
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