METRO Magazine Logo
MenuMENU
SearchSEARCH

TransLink Sees Highest Jump in Ridership Since Start of Pandemic

The four weekdays after Labor Day brought the largest jump in ridership since March 2020, with an average increase of 17% when compared to an average weekday in August.

by Staff
September 23, 2021
TransLink Sees Highest Jump in Ridership Since Start of Pandemic

The positive data comes as TransLink launches its “Ride On” marketing campaign, which encourages more customers to choose transit as they return to their regular fall routines.

Credit:

Art courtesy TransLink

2 min to read


B.C.’s TransLink is experiencing its highest boost in ridership in 18 months, as people return to their offices and students to classrooms.

The four weekdays after Labor Day brought the largest jump in ridership since March 2020, with an average increase of 17% when compared to an average weekday in August. There were approximately 120,000 more average weekday boardings system-wide than the week before. An increase in ridership is typical for early September, but the back-to-school bump the agency has seen in 2021 is five percentage points larger than the 12% increases in 2019 and 2018.

Ad Loading...

System-wide boardings are at about 55% of pre-COVID ridership. Ridership varies by mode, location, and destination, with post-secondary routes leading the recovery.

  • Routes serving post-secondary institutions made strong gains towards pre-COVID ridership levels over the first week of in-person classes including Route 49 Metrotown Stn./Dunbar Loop (71%), Route 145 SFU/Production Stn. (55%), and Route 25 Brentwood Stn./UBC (62%).

  • Routes serving industrial areas have recovered to near pre-COVID ridership levels including Routes 418 Kingswood/22nd St. Stn. and 175 Coquitlam Central Stn./Meridian (95%), and Routes 531 White Rock Centre/Willowbrook, and 640 Ladner Exch/Scott Rd Stn. (90%).

  • Ridership return continues to be strongest in the Southeast part of the region, with bus ridership in this area at 66% of pre-COVID levels. TransLink believe this is, in part, due to a higher percentage of frontline workers.

“The early data we are seeing with students now back to in-class learning at the post-secondary level is very encouraging,” said TransLink CEO Kevin Quinn. “I’m optimistic about ridership growth as we move into the fall. We are seeing people eager to get back into routines of work and school and we hope people make transit their first choice in getting to and from their daily activities.”

The four weekdays after Labor Day brought the largest jump in ridership since March 2020, with an average increase of 17% when compared to an average weekday in August.

The positive data comes as TransLink launches its “Ride On” marketing campaign, which encourages more customers to choose transit as they return to their regular fall routines. The brightly colored Reconnect Bus will be touring the city and making stops at many post-secondary institutions. Customers can jump on board the bus to learn more about what’s new and improved on transit and the many ways we are keeping the system safe.

Transit has been a safe and reliable way to get around our region throughout the pandemic. TransLink continues to work closely with provincial health officials to ensure our Safe Operating Action Plan reflects current public health advice. TransLink will continue to add more initiatives to the Reconnect Campaign throughout the year to further encourage and welcome customers back to transit.

More Management

Austin Light Rail rendering from UT perspective
Rail•by Alex Roman•October 30, 2026

Bringing Austin’s First Light Rail System to Life

Austin Transit Partnership CEO Greg Canally discusses the city's nearly 10-mile light rail project, its collaborative approach to project delivery, the importance of community engagement, and the milestones ahead as construction approaches in 2027.

Read More →
Technology•October 30, 2026

ETA CEO John Maglio on Transit Technology, Innovation, and Building Agency Trust

ETA founder and CEO John Maglio explores the evolution of transit technology, the importance of reliable systems, and how stronger partnerships can help agencies improve operations and the passenger experience.

Read More →
Two Metra locomotives on rail tracks.
Rail•by Alex Roman•October 29, 2026

Metra Draft Plan Outlines Costs, Service Improvements for Regional Rail

The Systemwide Network Plan identifies infrastructure needs and potential investments to expand all-day, bidirectional rail service across the Chicago region.

Read More →
Ad Loading...
Justin Augustine III, CEO for New Orleans RTA
Management•by Alex Roman•October 29, 2026

New Orleans RTA Names Augustine III as New CEO

In this edition, we also spotlight recent personnel moves at HDR, PATH, STV, and more, highlighting the people taking on new roles across the transportation industry.

Read More →
A ballot drop-off box marked “Vote” stands in the foreground at a transit station, with public transit buses visible in the background.
Management•by Elora Haynes•October 28, 2026

How Transit Agencies Are Using Free Rides to Improve Voting Access

Transit agencies are using fare-free service, trip-planning tools, and targeted rides to improve voting access. See what other agencies can learn from these efforts.

Read More →
A Caltrain electric railcar on the tracks
Rail•by Alex Roman•October 27, 2026

Caltrain’s Electrification Drives a New Era of Ridership Growth

The railroad’s shift to electric service has brought more frequent trains, stronger customer satisfaction, and increased ridership, earning it APTA’s Outstanding Public Transportation System award.

Read More →
Ad Loading...
METRO Magazine graphic featuring a Chicago Transit Authority bus at a transit station with the headline “Chicago, Charlotte Transit Agencies Expand Rider Support Programs.”
Management•by Elora Haynes•October 27, 2026

Chicago, Charlotte Transit Agencies Expand Rider Support Programs

CTA launched crisis intervention teams as CATS prepares to deploy fare ambassadors, expanding customer assistance and security efforts across both systems.

Read More →
An A line MTA subway car near the soon to be replaced signaling system.
Rail•by Staff and News Reports•October 23, 2026

New York MTA Launches Historic $1.9B Signal, Track Modernization Project

Funded in part by congestion pricing revenue, the project will replace nearly century-old signals along the A and C lines in Brooklyn and Queens.

Read More →
Turning Transportation Challenges into Opportunities
Management•by Alex Roman•October 22, 2026

Brian Dickson on Building Stronger, More Resilient Transportation Organizations

Bus Business Consultants Founder Brian Dickson discusses the leadership principles, operational discipline, and strategic planning that separate transportation companies positioned for long-term success from those stuck in survival mode.

Read More →
Ad Loading...
Groundbreaking ceremony for LA Metro's Vermont Transit Corridor BRT
Bus•by Staff and News Reports•October 22, 2026

LA Metro Breaks Ground on Vermont BRT Project

The 12.4-mile corridor is projected to serve 66,200 daily riders, reduce travel times by up to 24%, and create the nation's busiest bus rapid transit corridor.

Read More →