With COVID splitting the number of motorcoach operators essentially in half, the United Motorcoach Association (UMA) is working on ways to boost new entrants. Scott Michael, President and CEO of the UMA, joins METRO’s Executive Editor Alex Roman to discuss what the association is doing to increase the number of operators, the state of the UMA in general, and much more.
Topics include:
The impact of COVID on the motorcoach industry.
Creating relationships with state and federal legislators.
Evolving post-pandemic business models.
Who is currently entering the market?
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